Allendale, N.J. (October 9, 2018) – Candy and fruit snack maker The PIM Brands, Inc, Inc. is shaking up the candy category with the launch of new ORIGINAL GUMMI FUNMIX®.
With up to 18 individual gummi shapes, flavors and sizes in each pack, Original Gummi FunMix® is a literal party-in-a-bag for consumers, according to Josh Shapiro, Senior Vice President of Marketing.
“The endless mouth-watering combinations of shapes, textures, flavors and colors in every bag turns candy lovers into Certified Candy Mixologists,” states Shapiro, who adds that experiential purchasing is driving all segments of the market. “New Original Gummi FunMix® combines delicious with fun to eat.”
Consumers can create thousands of delicious ways to enjoy Original Gummi FunMix® on their own, or invite family and friends to share the luscious treats and make unique combinations.
“Once people see Original Gummi FunMix®, it’s not IF they’re buying, it’s simply which varieties,” shares Shapiro. “Every variety is a knock-out, and with so many favorites, it gives you permission to buy multiple bags and mix them together. Only Original Gummi FunMix® has done all that work and made it affordable!”
Original Gummi FunMix® is initially offered in SIX irresistible varieties.
“We’re excited to bring compelling innovation to the gummi category and to consumers,” adds Shapiro. “Our new varieties make anytime….party time, with next-level combinations that bring the thrill back to enjoying and sharing treats.”
Original Gummi FunMix® is available in a variety of treat sizes, including 5 oz. Peg Bags with a suggested retail price of $1.49-$1.99 and 10 oz. Re-Sealable Stand-Up Bags for $2.99. Singles and other packs are also being added.
For more information, please visit www.pimbrands.com.
About The PIM Brands, Inc
The PIM Brands, Inc, Inc. (“PIM”) is one of North America’s leading makers of fruit snacks, fruit rolls, confections and other snack food products. Ranked as #54 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world, PIM has also been named as one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) four times in the past six years, most recently in 2017. PIM is also ranked by Crain’s Business as one of the New York metro area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s 50 largest privately held employers.
Millions of times each day across the world, consumers enjoy PIM’s vast array of loved brands including: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Go Organically® Fruit Snacks, Sun-Maid® Milk Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Sour Jacks® Sour Candies, Nuclear Sqworms® Sour Neon Gummi Worms, Original Gummi Factory Brand Gummi Candies, Original Gummi FunMix® and more. PIM’s subsidiaries and affiliates include PIM Brands Canada, Inc., Grupo de Alimentación Promoción en Moción México, S. de R.L. de C.V., Grupo de Alimentación PIM Brands Iberica, S.L., PIM Brands UK, Ltd., Farmer’s Choice Food Brands, PIM Brands LLC and Pharma In Motion, LLC, makers of supplements, neutraceuticals and OTC pharmaceutical products and ingredients. For additional information, please visit www.pimbrands.com.